KNOT STUDIO is a boutique marketing agency connecting Australian brands to Chinese-speaking audiences, and bringing Chinese brands into the Australian market.
Index — 02 / ServicesFive disciplines · One studio
We untie your knots.
From strategy to execution — we build the connections that move brands across markets. Every service below is delivered bilingually, by operators who live and work in both cultures.
— 01
Brand Strategy & Activation
Positioning, narrative and launch moments that hold their weight across English and Chinese audiences without being watered down. The brand shouldn't change between markets; its voice should.
Brand audit & positioning
Naming (EN / ZH)
Narrative & messaging
Visual identity systems
Launch strategy
Workshops & stakeholder alignment
— 02
Expo & Event
Trade shows, activations and cultural moments — staged with precision, end to end, across AU and CN.
Trade show strategy & build
Activation concepting
On-ground production
Vendor & venue management
Cultural moment planning
Post-event reporting
— 03
Social Media Management
RED, WeChat, Douyin and Instagram — built, published, and optimised by native operators. We don't hand this over to a white-label vendor. It's the core craft of the studio.
Channel strategy & setup
Content calendars
Native-language copy & production
Community management
Performance optimisation
Paid & organic split
— 04
Influencer Marketing
Vetted partnerships with creators who actually move the right audiences. No inflated follower counts, no pay-for-play — we pick based on cultural fit and conversion, not vanity.
Creator sourcing & vetting
Partnership strategy
Brief & brand alignment
Contract & deliverables
Performance reporting
Long-term ambassador programs
— 05
Paid Media & OOH
Performance, programmatic and out-of-home — planned and bought across AU and CN, tuned to how each market actually consumes media.
Media planning & buying
Programmatic & paid social
Out-of-home placement
Campaign tracking & attribution
Budget pacing & optimisation
Cross-market reporting
— / Start a Project
Let's find your thread.
Most engagements begin with a short brief and a 45-minute conversation. No deck, no sales process — just a look at what you're trying to do.
A selection of recent projects across hospitality, fashion, tech and finance. Every case study is real work, for real clients, on the ground in market.
A full station takeover and rooftop billboard that put eufy's biggest brand push in front of hundreds of thousands of Melbourne commuters a day.
Client
eufy
Services
OOH Strategy · DOOH · Production
Market
AU
The Brief
"That's eufy" was the brand's biggest push into Australian smart home yet. KNOT took the campaign off the shelf and into the city — a full station takeover at Southern Cross Station paired with a rooftop billboard above one of Melbourne's most photographed intersections.
Concept to execution for the launch night that introduced eufy's newest smart home range to media, retail and creators.
Client
eufy
Services
Event Design · Guest Experience
Market
AU
The Brief
eufy needed to introduce its newest smart home range to media, retail partners and creators somewhere that felt nothing like a trade booth. KNOT designed and ran the full guest experience for an evening launch high above the Melbourne skyline.
Concept IdeationEvent DesignGuest ExperiencePR Outreach & Media LiaisonStaffing & Product Training
— / Next
eufy — Baby Expo, Owned. ↗
Booth design, build and floor staffing that made eufy the baby-care brand worth stopping for.
Booth design, build and floor staffing that made eufy the baby-care brand worth stopping for on a packed expo floor.
Client
eufy
Services
Expo Booth Design · Build
Market
AU
The Brief
Launching eufy's baby-care range meant winning attention on a packed expo floor at the Pregnancy, Babies & Children's Expo. KNOT designed and built a booth that read as calm and premium against a floor built on noise.
An on-course activation that put soundcore's headphones in runners' hands along one of Australia's most iconic coastal routes.
Client
soundcore
Services
Event Activation · Onsite Engagement
Market
AU
The Brief
The Great Ocean Road Running Festival draws thousands of runners along one of Australia's most scenic coastal routes. KNOT concepted, built and ran an on-course activation that put soundcore's headphones directly into runners' hands.
Paid media and launch promotion that filled a brand-new axe-throwing venue with almost no existing brand awareness.
Client
Maniax Axe Throwing
Services
Paid Media · Launch Promotion
Market
AU
The Brief
Maniax needed to fill seats at a brand-new venue launch with almost zero brand awareness — and do it fast, on a performance budget. KNOT built the launch promotion from scratch: creative, targeting and media, end to end.
Ad Creative & CopywritingAudience & Geo-TargetingOmnichannel Media StrategyInfluencer Outreach & ManagementPerformance Tracking & Optimisation
— / Next
McIntyre — Made to Last. ↗
Campaign strategy, content and paid social built to give every McIntyre drop the craft of the merino itself.
Campaign strategy, content and paid social built to give every McIntyre drop the same craft as the merino itself.
Client
McIntyre Merino
Services
Social Strategy · Content · Paid Social
Market
AU
The Brief
McIntyre needed every new product and seasonal drop to land with the same craft as the merino itself. KNOT ran the full content and paid social engine behind every launch, from strategy through to execution.
Campaign Strategy & PlanningNew Product & Seasonal LaunchesSocial Media Marketing & ManagementContent Creation & Ad CreativeAudience Targeting & Retargeting
— / Next
Stratton — Keys, Delivered. ↗
Full-funnel media and lead generation built to scale with a six-time award-winning finance broker.
Full-funnel media and lead generation built to scale with a six-time award-winning finance broker.
Client
Stratton Finance
Services
Full-Funnel Media · Lead Generation
Market
AU
The Brief
Stratton Finance — a six-time award-winning asset finance broker — needed a lead generation engine that could keep pace with demand without losing efficiency as it scaled. KNOT planned and ran the always-on media behind every finance category.
App install campaigns built on Selfwealth's own audience data, tuned for installs that actually trade.
Client
Selfwealth
Services
Paid Media · App Growth
Market
AU
The Brief
Selfwealth needed to turn its trading app into a habit — driving new installs while making sure the audience behind every install matched its investor base. KNOT built the install engine and kept it accountable to quality, not volume.
Index — 04 / AboutFull-service · Bilingual · Bicultural
We untie problems.
Every brand challenge arrives as a tangle that they want to untie. KNOT was built for exactly this.
01 The NameUntie · Tie
We study the knot, find the right thread, and pull until it gives way.
Every brand challenge arrives as a tangle — the wrong audience, the wrong message, the wrong moment. KNOT was built to read the knot, identify the thread that matters, and pull cleanly until the problem resolves.
The name carries two truths that define how we work.
— 01 / Untie
We read the tangle
Every client comes to us with a knot to solve. We don't guess at it — we trace the tangle back to its source, find the thread that matters, and pull cleanly until the problem resolves.
— 02 / Tie
Then we connect
We tie your brand to the right audience, at the right moment, with the right cultural context. Not just reach. Resonance.
02 The CredentialsBoth sides of the table
15
Industries served
2
Sides — agency & brand
100K+
Hours of craft
EN · ZH
Fully bilingual
We've sat in agency war rooms and brand boardrooms.
We know what a brief looks like when it's written — and what the business pressure looks like behind it. Across luxury, FMCG, hospitality, finance and more, we've done the work at every level, from scrappy campaign builds to full-market brand launches.
That dual perspective means we move faster, ask better questions, and never waste your time on work that won't fly internally. When you brief us, you're not explaining your world to outsiders. We already live in it.
03 The CultureTwo worlds, fluently
We don't translate culture. We live in it.
KNOT is a full-service marketing agency founded in Australia by marketers who live fluently in two worlds. Great strategy means nothing without cultural fluency — and cultural fluency means nothing without strategic rigour. We built KNOT to have both.
This is why our campaigns don't just reach Chinese and Australian audiences. They resonate with them — tied to the right people, at the right moment, with the right context.
"
We tie you to the right audience, at the right time, with the right context.
