KNOT.
MELBOURNE, AUSTRALIA EST. 2024 · AU — CN

We pull
the right
thread.

KNOT STUDIO is a boutique marketing agency connecting Australian brands to Chinese-speaking audiences, and bringing Chinese brands into the Australian market. 

  • Brands moved10+
  • Industries served15
  • MarketsANZ · CN
  • LanguagesEN · ZH
↓ Start reading Scroll or press any arrow Start a Project
WHY US KNOT — 2026

Cross-cultural marketing doesn't translate. It resonates.

Most agencies treat China as a second market to translate into. We treat it as a world to speak within — with its own platforms, rhythms and codes.

About us
03    What We Do Five Disciplines
04    Selected Work 2024 — 2026
EUFY
BRAND — 01 · 2024

That's eufy

BRAND ACTIVATIOIN
EUFY
TECH — 02 · 2025

EUFY X PBC Expo

EXPO
SOUNDCORE
TECH — 03 · 2024

Great Ocean Road Marathon

BRAND ACTIVATION
LUNE
F&B — 04 · 2025

Lune — RED Rollout

Chinese Social
TOURISM
VIC
Government — 05 · 2024

Tourism Victoria — Lunar New Year

Campaign · KOL
JING
TEA
Identity — 06 · 2024

Jing Tea — Brand Identity

Strategy · Brand
VIEW MORE

Ready to pull
the right thread?

Tell us about your brand, your ambition, and which market you're reaching for. We'll take it from there — usually within 48 hours.

Direct line hello@knot-studio.com.au Start the brief ↗
Index — 02 / Services Six disciplines · One studio

We untie
your knots.

From strategy to execution — we build the connections that move brands across markets. Every service below is delivered bilingually, by operators who live and work in both cultures.

— 01

Brand Strategy
& Identity

Positioning, narrative, verbal identity and visual systems — built to hold their weight across English and Chinese audiences without being watered down. The brand shouldn't change between markets; its voice should.
  • Brand audit & positioning
  • Naming (EN / ZH)
  • Narrative & messaging
  • Visual identity systems
  • Guidelines & governance
  • Workshops & stakeholder alignment
— 02

Chinese
Social Media

RED, WeChat, and Douyin — built, published, and optimised by native operators. We don't hand this over to a white-label vendor. It's the core craft of the studio.
  • Channel strategy & setup
  • Content calendars
  • Native-language copy & production
  • Community management
  • Performance optimisation
  • Paid & organic split
— 03

Campaign
Creative & Production

Concepts, scripts, shoots, post. Fully-produced campaigns for both markets, with the same creative team from brief to delivery — not briefs lobbed over walls.
  • Creative concepting
  • Art direction
  • Copywriting (EN / ZH)
  • Photo & video production
  • Post & finishing
  • Rollout across channels
— 04

Market
Entry Consulting

The work that happens before the work. Strategy, localisation, legal and platform infrastructure behind a considered launch — AU into CN, or CN into AU.
  • Landscape & competitor analysis
  • Localisation strategy
  • Platform & partner selection
  • Launch planning
  • Regulatory orientation
  • Timeline & budget modelling
— 05

Influencer
& KOL Management

Vetted partnerships with creators who actually move the right audiences. No inflated follower counts, no pay-for-play — we pick based on cultural fit and conversion, not vanity.
  • Creator sourcing & vetting
  • Partnership strategy
  • Brief & brand alignment
  • Contract & deliverables
  • Performance reporting
  • Long-term ambassador programs
— 06

Content
& Community

Sustained cultural fluency — the work that compounds after launch day. Ongoing content, editorial direction, and community programming that makes a brand feel native in its market.
  • Editorial strategy
  • Monthly content production
  • Community ops
  • Events & activations
  • Moderation & customer voice
  • Always-on reporting
— / Start a Project

Let's find
your thread.

Most engagements begin with a short brief and a 45-minute conversation. No deck, no sales process — just a look at what you're trying to do.

Start the brief ↗
Index — 03 / Work 28 projects · 2024 — 2026

Brands
we've moved.

A selection of recent projects across hospitality, fashion, beauty, tourism and F&B. Every case study lives in both languages and markets.

AESOP × RED
Featured · 2026 — 01 / 28

Aesop — Debut on RED

Chinese Social · Brand
NOBU
MELBOURNE
Hospitality — 02 / 28

Nobu — Bilingual Launch

Campaign · Creative
HAIER ↗
Market Entry — 03 / 28

Haier — Australia Entry

Strategy · Brand
LUNE
F&B — 04 / 28

Lune — RED Rollout

Chinese Social
TOURISM
VIC
Government — 05 / 28

Tourism Victoria — LNY

Campaign · KOL
JING
TEA
Identity — 06 / 28

Jing Tea — Identity

Brand
R.M.
WILLIAMS
Heritage — 07 / 28

R.M. Williams — CN Narrative

Strategy · Story
MIRVAC —
PRECINCT
Property — 08 / 28

Mirvac — Precinct Launch

Campaign · Brand
OAT
MILK CO.
CPG — 09 / 28

Oat Milk Co. — Douyin

Chinese Social
PERRICO
SKIN
Beauty — 10 / 28

Perrico — Launch Campaign

Creative · KOL
FUJI
RESORT
Travel — 11 / 28

Fuji Resort — AU KOL Trip

KOL · Content
— / Start a Project

Yours
next.

We take on a small number of new engagements per quarter. If the timing works, we'll book a call within the week.

Start the brief ↗
Case Study — 01 / Aesop × RED ← Back to Work

Aesop — Debut
on RED.

Launching a 35-year-old Australian skincare house on Chinese social for the first time — without compromising its editorial restraint.

Client
Aesop
Year
2026
Services
Strategy · Chinese Social · Creative
Market
CN · AU

The Brief

Aesop approached KNOT with a specific question: how do we show up on RED without becoming a beauty brand? The answer was an editorial channel — longform posts, typographic covers, no sales cues — running in parallel to the brand's print voice.

We built a content system rooted in Aesop's existing editorial library, translated and adapted with our in-house copywriters, and commissioned three Chinese-speaking creators to collaborate on launch posts. The point of view was deliberately cultural, not commercial.

180K
Followers · 6 months
4.2×
Category engagement
24
Editorial posts
3
KOL collaborations

The Thread

Most brands enter RED with loudness. Aesop entered with quiet. The result — measured against their category — was the most engaged editorial launch of the quarter, and a channel that still reads like Aesop a year later.

— / Next

Nobu —
Bilingual Launch ↗

A contemporary launch campaign that spoke to both the Melbourne hospitality scene and Chinese-speaking diners simultaneously.

Read case study ↗
Index — 04 / About Full-service · Bilingual · Bicultural

We untie
problems.

Every brand challenge arrives as a tangle that they want to untie. KNOT was built for exactly this.

01    The Name Untie · Tie

We study the knot, find the right thread, and pull until it gives way.

Every brand challenge arrives as a tangle — the wrong audience, the wrong message, the wrong moment. KNOT was built to read the knot, identify the thread that matters, and pull cleanly until the problem resolves.

The name carries two truths that define how we work.

— 01 / Untie

We read the tangle

Every client comes to us with a knot to solve. We don't guess at it — we trace the tangle back to its source, find the thread that matters, and pull cleanly until the problem resolves.

— 02 / Tie

Then we connect

We tie your brand to the right audience, at the right moment, with the right cultural context. Not just reach. Resonance.

02    The Credentials Both sides of the table
15
Industries served
2
Sides — agency & brand
100K+
Hours of craft
EN · ZH
Fully bilingual

We've sat in agency war rooms and brand boardrooms.

We know what a brief looks like when it's written — and what the business pressure looks like behind it. Across luxury, FMCG, hospitality, finance and more, we've done the work at every level, from scrappy campaign builds to full-market brand launches.

That dual perspective means we move faster, ask better questions, and never waste your time on work that won't fly internally. When you brief us, you're not explaining your world to outsiders. We already live in it.

03    The Culture Two worlds, fluently

We don't translate culture. We live in it.

KNOT is a full-service marketing agency founded in Australia by marketers who live fluently in two worlds. Great strategy means nothing without cultural fluency — and cultural fluency means nothing without strategic rigour. We built KNOT to have both.

This is why our campaigns don't just reach Chinese and Australian audiences. They resonate with them — tied to the right people, at the right moment, with the right context.

We tie you to the right audience, at the right time, with the right context.

KNOT How we work

Every brand has an audience
waiting for it.

Start a brief
Index — 05 / Contact NOW BOOKING · 2026

Tell us about
your brand.

Start a brief. We'll pick it up within 48 hours.

— or email hello@knotstudio.com.au
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